East Flow Productions Branding
East Flow Productions was in need of a fresh, bold, and Latinx cultural-related professional branding and logo. In order to keep it elegant and tasteful, I decided to use a pattern-looking logo which can also be used in ornamental ways for special uses. The selection of colors for the Brand was made with reference to the prehispanic use of Turquoise in different art and crafts, usually destined to the royalty of those times. We added secondary colors to be used on social media and other screen applications as well. The use of bold, light, and Italics typography helps to maintain it in a modern, versatile and dynamic context.
Below is the mood board of the project.